Cognos COG-125 : IBM Cognos 8 BI Data Warehouse Developer Exam
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Exam Name : IBM Cognos 8 BI Data Warehouse Developer
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Cognos Developer education
Tom Rosamilia has had a surprising career by means of most any measure, but it is primarily exquisite in the tech business, where employment tends to be totally peripatetic. After graduating from Cornell tuition in 1983 with degrees in desktop science and economics, Rosamilia joined IBM the place he worked in programming, application and product construction, and administration roles. In 1998, he changed into named VP of IBM’s z sequence S/390 (mainframe) application development.
throughout here years, Rosamilia served as vp or general supervisor in a number of IBM application and hardware businesses, unless 2013 when he grew to become SVP of IBM programs & know-how community and IBM integrated supply Chain. In 2015, he turned into named SVP of IBM methods and had global responsibility for all features of IBM’s servers and storage as well because the business’s global company partners firm.
In July of this yr, Rosamilia became SVP of IBM application the place he directs product design and investment approach, professional labs, global application product construction, advertising and box operations throughout the business’s monstrous software portfolio, including primary product brands similar to Watson, Db2, Cognos, QRadar, and Cloud Paks. He additionally leads the business’s cybersecurity mission.
I recently interviewed Tom Rosamilia about his latest senior management position, and mentioned how IBM’s efforts in hybrid cloud, synthetic intelligence, protection and different areas advantage shoppers and companions, and differentiate the company in incredibly competitive world markets
Pund-IT: Let’s begin together with your contemporary move to a new function: SVP of IBM software. are you able to describe your job, your widely wide-spread obligations and focus areas?
Rosamilia: My position is running IBM’s software enterprise, which contains overseeing their product design and investment method, global software product development, their skilled Labs crew of software consultants, and advertising and field operations. i am additionally responsible for cybersecurity across IBM.
Our product portfolio contains AI-powered software that can assist clients predict, automate, modernize and comfy their operations, and it’s delivered via IBM Cloud Paks, “containerized” application that quickens software modernization with pre-integrated facts, automation and protection capabilities. Their Cloud Paks run on red Hat OpenShift, which allows for them to be deployed throughout hybrid cloud environments.
Pund-IT: What does that imply in practical phrases? What advantages can companies know by using working with IBM?
Rosamilia: Their utility is designed to help their purchasers modernize and digitize their organizations. The global pandemic has led to an extended urgency for consumers to radically change how they behavior enterprise – with many trying to do the equivalent of 10 years of digitization in less than a year. This includes speedy adoption of new company models, infused with analytics and AI to automate redundant initiatives, apply actual-time insights, and force efficiencies that permit for better-value work. moreover, valued clientele are now managing purposes and facts across multiple clouds with distinctive providers.
Pund-IT: Cloud is supposed to make existence easier for agencies. as an alternative, it looks to have ended in a bunch of latest challenges.
Rosamilia: during this hybrid, multicloud world, clients need consistency throughout their systems. With IBM software, they are able to aid them manipulate their facts no matter where it is (with Cloud Pak for statistics and statistics fabric); they will assist them function successfully and control networks (with Automation and AIOps capabilities); and they will cozy all of it (with Cloud Pak for protection and its “Zero have faith” architecture).
Pund-IT: all the way through IBM’s contemporary profits name, CEO Arvind Krishna concentrated on the vital roles that hybrid cloud and AI play in the business’s vision. Why are hybrid cloud and AI important to IBM, and how do those applied sciences complement and fortify one one other?
Rosamilia: throughout every industry, corporations are the usage of technology to redesign company approaches. These digital transformation projects are enabled through AI and a hybrid cloud ambiance. Hybrid cloud is the fact for companies today; in reality, in accordance with their latest IBV analyze, basically ninety eight% of respondents are using hybrid or multicloud architectures from multiple cloud providers. additionally, in keeping with their global AI Adoption Index 2021, virtually 90 p.c of IT pros say being in a position to run their AI tasks anyplace the information resides is key to the technology’s adoption, which means they've statistics and workloads running on multiple public clouds, private clouds, and on premises. On properly of that, they're dealing with stringent regulatory and safety requirements.
To reside aggressive, businesses deserve to be able to use AI to unencumber precise-time cost from their records at any place it resides. That’s why hybrid cloud and AI are imperative to their approach, and why we’ve invested in application like their IBM Cloud Paks — which are all developed on crimson Hat OpenShift – in order that purchasers can write once and run anyplace.
Pund-IT: I trust hybrid cloud is a very good illustration of how IBM reinforces biological R&D with artistic acquisitions, like the 2019 purchase of red Hat. could you talk a little concerning the advantages the business and its valued clientele have won from dynamic building and acquisitions?
Rosamilia: The innovation you see in their application portfolio is fueled by using a combination of the mighty pipeline of organic R&D coming into items from IBM research as well as strategic acquisitions.
Our contemporary work in automation is an outstanding example. We’ve made a sequence of bold moves to place IBM as a one-stop store for conclusion-to-conclusion AI-powered automation capabilities. These encompass every thing from robotic manner automation (RPA) to AIOps to application networking — for company and IT, all developed on pink Hat OpenShift. within the RPA market, we’ve obtained WDG Automation and MyInvenio, and endured to make investments in the Cloud Pak for enterprise Automation. In AIOps, they launched the IBM Cloud Pak for Watson AIOps in 2020, which is built on underlying improvements from IBM research; to enrich that, they got Turbonomic and Instana, giving us an part in utility, infrastructure and community observability.
Pund-IT: while providers commonly speak concerning the economic cost of strategic acquisitions, it is less common for them to focus on the synergies between these deals and latest R&D.
Rosamilia: This aggregate of R&D and acquisitions is helping their purchasers use AI-powered automation to drive company value and new efficiencies. We’re giving their shoppers full-stack observability of their total commercial enterprise throughout any hybrid cloud infrastructure. In doing so, we’re assisting them keep cash by using optimizing cloud substances and giving them the potential to follow AI to their IT environments to comfortably establish and remediate problems.
Pund-IT: Do shoppers bear in mind IBM’s hybrid cloud & AI value proposition up front? Do they see it as a natural extension or evolutionary step from the business’s past choices and functions?
Rosamilia: IBM has a century-lengthy history of assisting corporations modernize and harness information to support them make superior enterprise decisions. customers are within the early degrees of their AI journeys, and as they growth, they’re turning to IBM as a companion with adventure, industry capabilities, and many years of trust in dealing with their information.
Our method round hybrid cloud and AI is resonating with shoppers. if you ask an IT professional today about their greatest subject when assessing AI vendors, they cite the capability to run their AI wherever they should as more essential than another component anyway have faith. They made the strategic decision several years in the past to allow IBM Watson to run any place – on any public cloud, deepest cloud or on premises with IBM Cloud Pak for information and pink Hat OpenShift. This allows customers to convey AI to at any place their information resides – across any cloud – helping them unearth hidden insights, automate tactics, and ultimately drive enterprise performance. This method sets IBM aside available in the market.
Pund-IT: what is IBM’s method for Hybrid Cloud software? What are the most important add-ons (e.g. Cloud Paks, information & AI, Automation, and so on.) and the way do these align together with your and IBM’s vision of what valued clientele want?
Rosamilia: in this hybrid multicloud world, their consumers want consistency across all of their platforms – even if they are public, deepest or on premises, and whether or not they’re working with carriers like IBM, AWS, Microsoft or others. With IBM utility, they will aid shoppers obtain that consistency and the advantages that come together with it.
Pund-IT: What are the steps in that process?
Rosamilia: First, they support valued clientele access and manage their records the place it lives – to get more cost out of their statistics and predict outcomes. we've Cloud Pak for information, which includes records material, to support clients manipulate their records across hybrid multicloud environments and make experience of it – regardless of the place the data resides. consequently, consumers can take latency and value out of the equation.
With IBM Maximo software Suite, customers can function predictive renovation, reducing downtime, waste and consumption. They additionally lately added the IBM Environmental Intelligence Suite, making it more straightforward for consumers to predict and respond to climate and local weather hazards and investigate their carbon footprint.
2d, they support consumers operate effectively and control networks with their Automation and AIOps capabilities. There are just a few key items here: IBM Cloud Pak for company Automation, which embodies robotic procedure automation and company automation; IBM Cloud Pak for Watson AIOps, which automates IT features; and IBM Cloud Pak for community Automation, delivered prior this yr to assist simplify adoption of 5G, which is being deployed by means of consumers similar to DISH community and Telefonica. This additionally encompasses items like Watson Assistant and Watson Discovery, that are assisting groups like CVS health use AI and automation to create effective client care options. We’ve additionally extended their portfolio during this enviornment with key acquisitions like Instana and Turbonomic.
Third, they relaxed all of it. they are working on relocating consumers from detecting threats at the side to being able to function on a nil-believe groundwork. With their security services and application, they can provide a 0 have confidence structure that offers their customers self assurance within the protection and privacy of their statistics throughout their panorama. With scaling capabilities like Cloud Pak for safety, and other excessive-value items like QRadar, Guardium and examine, valued clientele can manipulate their protection purposes and statistics throughout hybrid cloud environments.
Pund-IT: Are there any other broader desires or focus areas inside IBM’s method?
Rosamilia: We’re additionally helping consumers modernize their programs and purposes for improved business agility. counsel architectures and functions need to be decentralized, open, and adaptive. All of their Cloud Paks, that are built on crimson Hat Open Shift and purple Hat commercial enterprise Linux, deliver modern, cloud-native functions for clients that may run on any cloud or on premises.
We deliver it all together through helping architect and design software solutions for their customers by way of IBM storage (co-growing with clients), their knowledgeable Labs (IBM product consultants built-in with IBM’s engineering labs), and IBM Consulting.
Pund-IT: AI is an area the place IBM made a bold entry (by means of the public appearances of Watson on Jeopardy! in 2011) but because then AI initiatives from organizations, like Google, Amazon and Apple have finished a better public profile. How do IBM’s AI efforts and its go to market approach fluctuate from different companies’ choices?
Rosamilia: They developed a thesis several years in the past about how the wants of AI for business would fluctuate from client AI. AI for company is all about enabling corporations to modernize without difficulty, greater predict consequences, automate at scale, and relaxed their companies. We’re focused on innovating across the 4 key capabilities that are essential for groups seeking to scale AI: natural language processing, have faith, automation, and the ability to run anyplace.
Pund-IT: How has imposing that thesis impacted IBM and its purchasers?
Rosamilia: Their laser center of attention on these core areas is working. during the last decade, IBM’s AI has been infused everywhere – grown from research, to experimentation, to a scaled capability it's optimized for a hybrid cloud atmosphere so it runs anywhere on pink Hat OpenShift. We’ve had more than forty,000 client engagements with Watson – leveraging products like Watson Assistant, Watson Discovery, and others – throughout 20 distinct industries; and clients like Anthem, credit Mutuel, CVS fitness, Kroger, GM fiscal, HSBC, Vodafone, DISH network, Telefonica, and greater are turning to IBM utility and capabilities as they radically change core techniques.
Pund-IT Many people know about IBM application manufacturers, like Db2 and Watson but some are likely less normal with Cloud Paks. How would you describe these options and the way they healthy into the enterprise’s approach and market plans?
Rosamilia: IBM Cloud Paks are an important a part of the IBM application portfolio. they are AI-powered utility for hybrid cloud that are designed to assist their consumers accelerate utility modernization with pre-integrated information, automation and security capabilities. Cloud Paks are built on appropriate of purple Hat OpenShift so consumers can set up them on some thing cloud or on-premises environment that they need.
we now have six IBM Cloud Paks for shoppers these days that target specific use situations: statistics, company automation, community automation, security, integration and AIOps. And the Cloud Paks encompass and integrate with some of their most common software brands – Db2, Watson, Cognos, QRadar, check, and more. The Cloud Paks are additionally backed by means of a extensive ecosystem of open supply and third-birthday celebration technologies from companions like Palantir and Cloudera, giving valued clientele the proper flexibility and interoperability they want.
Pund-IT: How does AI fit into the Cloud Paks portfolio and narrative?
Rosamilia: The Cloud Paks are infused with Watson AI as part of the groundwork and that they take advantage of the latest improvements from IBM analysis. Take IBM Cloud Pak for records for example. earlier this year, they launched a new data fabric in Cloud Pak for information that makes use of AI to find, be aware, access and provide protection to disbursed information throughout distinctive environments and helps unify disparate information sources across a typical records basis. With the data fabric, consumers can virtualize and faucet into their information without relocating it, so the time to integrate can drop 30 p.c, time to set up can drop 30 p.c, and ongoing preservation can drop 70 %.
Pund-IT: You’re additionally liable for cybersecurity throughout IBM. The consistent rise in excessive profile cybercrimes, together with assaults on organizations and govt agencies has highlighted the importance of strengthening protection for companies. How is IBM working with consumers to accomplish that?
Rosamilia: now's a important time for those of us in the security business. IBM’s 2021 charge of a knowledge Breach examine discovered that statistics breaches now can charge surveyed corporations $four.24 million per incident on average – the maximum can charge within the 17-year background of the record. during this house, we’re taking a look at relocating from monitoring threats at the perimeter to in fact getting groups to the place they suppose they are operating in a 0-believe environment. That’s where the IBM Cloud Pak for security is available in.
A key differentiator for us right here isn't just the capabilities of the portfolio however the capabilities of their americans. IBM has eight,000 americans working in security, 19,000 purchasers that they serve, and 10,000 patents accessible.
Pund-IT: IBM has an extensive history of working with world developer communities. How is the company sharing its vision of hybrid cloud and AI with those communities and groups?
Rosamilia: constructing strong ecosystems finally helps organizations innovate improved and with more advantageous efficiency for the advantage of consumers. At IBM, we’re dedicated to being ecosystem innovators and fostering a subculture of openness and collaboration – no longer best among their employees, but additionally with their partners and builders.
A key tenet of it really is their dedication to open supply, which IBM has supported for a long time through alternatives like playing a leading function within the Linux basis that continues and improves open-supply Linux software. They also have a strong focal point on building trust into AI techniques, which they feel is most useful done in an open supply context. That’s why they joined LF AI in 2019 and have open sourced some key technologies for AI like their AI equity 360 toolkit.
Pund-IT: in addition, many or most IBM purchasers make use of teams of builders, some of them quite widespread. How is IBM working with those developers and teams concerning hybrid cloud and other new technologies, and assisting them dwell significant and helpful?
Rosamilia: They believe that a crucial part of assisting developers proceed to enrich and be useful is the means to hone new advantage, and to aid them find opportunities to use their potential on projects which are in my opinion meaningful. That’s why my colleague Bob Lord launched call for Code, which so far has partnered with four hundred,000 builders and data scientists in 179 countries to create tech for respectable. they're building options to assist small farmers manipulate water use and crop yields and aid first responders find victims of natural mess ups. builders are problem solvers and at IBM they provide them opportunities to assist solve the world’s largest and most complex complications.
Pund-IT: all the way through an earlier discussion, you mentioned that IBM looks for “an innovator’s margin” as a means of “proposing differentiated, appreciable price.” Is that nevertheless true nowadays? in that case, can you present some examples?
Rosamilia: At IBM, a core value is being in a position to aid their consumers put together their company for what’s subsequent, and their innovation margin is a crucial part of that. They preserve a strong pipeline of innovations from IBM research that we're commercializing in their application products.
as an example, Watson Assistant turned into borne out of the herbal language processing (NLP) advancements that started at IBM research. We’re now carrying on with to refine their NLP offerings the usage of further insights from their researchers’ tutorial work and breakthroughs like task Debater.
one more example is Watson Orchestrate, which they introduced this year. Watson Orchestrate is a brand new advanced AI providing that makes use of automation and NLP to help employees with initiatives through their other business equipment like Slack and Salesforce. within the container of desktop imaginative and prescient, their researchers are constructing new AI capable of detecting cracks in roads and bridges.
Pund-IT: IBM has been incredibly seen in its aid for range in each the company and the bigger tech industry. How did you become the senior executive sponsor for the IBM Hispanic community? What kinds of activities are concerned? How do you view IBM’s variety efforts and why are they so important?
Rosamilia: As a senior chief of the IBM business, I provide you the chance to become an influential ally to distinct communities throughout IBM. About 10 years ago, i was invited to turn into the senior executive sponsor for the Hispanic group, and it’s been an amazing experience up to now. My function because the senior government sponsor is to provide aid and alliance for the group as a whole, but additionally for the people who make up the group and are future leaders of IBM.
Pund-IT: How is that this effort progressing?
Rosamilia: The Hispanic / Latino neighborhood inside IBM continues to power development for each IBMers and the communities the place they are living. via quite a number training, mentorship, sponsorship and career construction opportunities led by way of the Hispanic Council, Hispanic / LatinX skill have access to consultants, talents and supplies that may assist them pursue and recognise their full skills in STEM and have an have an effect on on the realm. I’m proud of the development we’ve made, which we’ve posted in IBM’s 2020 range & Inclusion file, however there’s extra to do.
Pund-IT: You’re additionally chair for IBM’s COVID-19 Response group. Given the big affect the pandemic has had on individuals, businesses and industries international, are you able to talk about one of the crucial efforts the Response team has undertaken?
Rosamilia: At IBM, they manage a worldwide personnel with greater than 250,000 employees, so there turned into a crucial imperative to get this appropriate. Early within the pandemic, a key priority turned into making sure as many employees as feasible have been in a position to work from home, developing the infrastructure and new highest quality practices for them to do that, whereas also making sure that they had been supported.
because of their hybrid cloud-enabled digital office, IBM adapted well-nigh overnight to ninety five p.c far flung work in 2020. They provided wide employee education and access to collaboration equipment like Trello, Mural, Slack and Webex. And, with a eager focus on worker health and smartly-being, they offered new advantages and practicing to 30,000 managers in empathetic leadership and based a 24×7 “Ask health & protection” crew to address questions and issues.
Pund-IT: Has IBM’s Covid-19 response impacted valued clientele in any means?
Rosamilia: They additionally labored to adapt the learnings from this experience into materials for clients, from their return-to-work playbook and new offerings to help shoppers manipulate things like house, vaccine and mask compliance, and social distancing.
Pund-IT: eventually, IBM’s vision for hybrid cloud and AI-enabled (or analytically-pushed) automated functions brings to intellect the On Demand initiative that IBM and its strategic partners launched some two decades ago. Has the industry finally achieved On Demand and the complete price of compute delivered and consumed as a utility-like carrier? If no longer, what nevertheless must be completed?
Rosamilia: one of the precise challenges they now have needed to navigate is the way to movement agencies ahead when they could’t get all of the supplies they want and/or can’t get the entire correct personnel with the appropriate capabilities they want. utility is carrying on with to assist us solve these issues, from AI that can help much less skilled personnel gain knowledge of from greater experienced ones to AI that’s helping control call facilities all the way through public health crises.
there's more work to be done to making the merits of AI more ubiquitous, extra impactful and greater understood, but we’re making outstanding growth. as an example, their work within the area of have faith, in making certain that AI is faithful and explainable, and that it’s deployed in a method that ensures the merits attain all and sundry, no longer only a handful of industries, organizations, or people.
Pund-IT: Thanks, Tom. I recognize you sharing your time and insights.
Rosamilia: You’re welcome, Charles. It become decent to talk with you.